Free for every Florida agent · September 2026 numbers

The Florida Market Share Kit

Clean, sourced graphics on the Florida housing market that you can share with your clients this week. There's no logo on them, so you add your own. New numbers every month.

“Hey, go here to get the data.” — Dave

See this month’s graphics Download all (8 graphics, both sizes)

How to use them

DownloadSquare for posts, story size for Instagram and Facebook stories.
Add your name and brokerageThere's open space at the bottom left. Canva, your phone's markup tool or your brokerage's design tool all work.
Paste the captionEach graphic has a ready caption with the link. Edit it to sound like you.

Free to use. Please keep the credit line and link to FlaglerDave.com.

You are the advertiser when you post these, so add your own name and your brokerage’s name (Florida Rule 61J2-10.025 requires the brokerage name on every ad, next to your contact information online). Follow your brokerage’s marketing rules too.

These describe the market and the homes, never the people. If you add words, keep to Fair Housing.

This month’s graphics

8 graphics with September 2026 numbers (mortgage rates as of Oct 22, 2026). Every number names its source and month.

Florida vs. the U.S. snapshot

Price, supply, homes for sale, days on market and rates, Florida next to the nation.

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Florida vs. the U.S., September 2026: Florida's supply of homes for sale is shrinking (−9.5% from a year ago) while the nation's is growing (+5.4%). Median single-family price: Florida $415,000, U.S. $422,700. Want to know what it means for your move? Send me a message.

Source: https://flaglerdave.com/share/

For your website or newsletter

<a href="https://flaglerdave.com/share/#florida-vs-us"><img src="https://flaglerdave.com/share/2026-09/florida-vs-us.png" alt="Florida vs. the U.S. snapshot, September 2026" width="1080" height="1080" style="max-width:100%;height:auto"></a>
<p style="font-size:13px">Data &amp; explainer: <a href="https://flaglerdave.com/share/">FlaglerDave.com</a></p>

Free to use. Please keep the credit line and link to FlaglerDave.com.

Is it a buyer's market in Florida?

Months of supply on a simple gauge: single-family vs. condos and townhomes.

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Is it a buyer's market in Florida? It depends on what you're buying. In September 2026, single-family homes had 4.4 months of supply (balanced) and condos and townhomes had 7.7 (leans toward buyers). Your town can be different. Ask me for the local numbers.

Source: https://flaglerdave.com/share/

For your website or newsletter

<a href="https://flaglerdave.com/share/#buyers-market"><img src="https://flaglerdave.com/share/2026-09/buyers-market.png" alt="Is it a buyer&#x27;s market in Florida?, September 2026" width="1080" height="1080" style="max-width:100%;height:auto"></a>
<p style="font-size:13px">Data &amp; explainer: <a href="https://flaglerdave.com/share/">FlaglerDave.com</a></p>

Free to use. Please keep the credit line and link to FlaglerDave.com.

What "months of supply" means

A teaching card: the formula, a real Florida example and the rule of thumb.

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What does "months of supply" mean? It's how long it would take to sell every home on the market at today's pace if no new listings came on. Florida single-family homes were at 4.4 months in September 2026. Under 4 tends to favor sellers, over 6 favors buyers. Questions about your area? Ask me.

Source: https://flaglerdave.com/share/

For your website or newsletter

<a href="https://flaglerdave.com/share/#months-of-supply"><img src="https://flaglerdave.com/share/2026-09/months-of-supply.png" alt="What &quot;months of supply&quot; means, September 2026" width="1080" height="1080" style="max-width:100%;height:auto"></a>
<p style="font-size:13px">Data &amp; explainer: <a href="https://flaglerdave.com/share/">FlaglerDave.com</a></p>

Free to use. Please keep the credit line and link to FlaglerDave.com.

Florida condo reality for buyers

Condo numbers plus the documents every condo buyer should ask for.

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Buying a Florida condo? Statewide in September 2026: median price $293,500, 7.7 months of supply, and about 52% of buyers paid cash. Before you commit, ask for the milestone inspection summary and the reserve study (SIRS). Happy to walk you through them.

Source: https://flaglerdave.com/share/

For your website or newsletter

<a href="https://flaglerdave.com/share/#florida-condos"><img src="https://flaglerdave.com/share/2026-09/florida-condos.png" alt="Florida condo reality for buyers, September 2026" width="1080" height="1080" style="max-width:100%;height:auto"></a>
<p style="font-size:13px">Data &amp; explainer: <a href="https://flaglerdave.com/share/">FlaglerDave.com</a></p>

Free to use. Please keep the credit line and link to FlaglerDave.com.

First-time buyer cost checklist

Eight costs to plan for in Florida, with the state's mortgage taxes worked out.

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First-time buyer in Florida? Budget for more than the down payment: closing costs, Florida's mortgage taxes, insurance quotes, inspections and HOA fees. At today's 7.32% rate, every $100,000 borrowed is about $687 a month in principal and interest. Want a full cost estimate? Message me.

Source: https://flaglerdave.com/share/

For your website or newsletter

<a href="https://flaglerdave.com/share/#first-time-buyer-costs"><img src="https://flaglerdave.com/share/2026-09/first-time-buyer-costs.png" alt="First-time buyer cost checklist, September 2026" width="1080" height="1080" style="max-width:100%;height:auto"></a>
<p style="font-size:13px">Data &amp; explainer: <a href="https://flaglerdave.com/share/">FlaglerDave.com</a></p>

Free to use. Please keep the credit line and link to FlaglerDave.com.

Seller: pricing in a slower market

What Florida sellers are getting now, and four pricing habits that help.

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Selling in a slower market? In September 2026, 1 in 5 Florida listings cut the price, and single-family sellers got a median 95.7% of their original list price. Pricing it right from day one matters. Want to know what your home would sell for? Ask me.

Source: https://flaglerdave.com/share/

For your website or newsletter

<a href="https://flaglerdave.com/share/#pricing-slower-market"><img src="https://flaglerdave.com/share/2026-09/pricing-slower-market.png" alt="Seller: pricing in a slower market, September 2026" width="1080" height="1080" style="max-width:100%;height:auto"></a>
<p style="font-size:13px">Data &amp; explainer: <a href="https://flaglerdave.com/share/">FlaglerDave.com</a></p>

Free to use. Please keep the credit line and link to FlaglerDave.com.

How to read this market (teaching card)

Five numbers, what each one tells you, and Florida's reading this month.

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How to read this market: watch five numbers. Months of supply, time to contract, the share of list price sellers get, price cuts, and the change from the same month last year. Here's where Florida stands for September 2026. Questions about your area? Ask me.

Source: https://flaglerdave.com/share/

For your website or newsletter

<a href="https://flaglerdave.com/share/#read-the-market"><img src="https://flaglerdave.com/share/2026-09/read-the-market.png" alt="How to read this market (teaching card), September 2026" width="1080" height="1080" style="max-width:100%;height:auto"></a>
<p style="font-size:13px">Data &amp; explainer: <a href="https://flaglerdave.com/share/">FlaglerDave.com</a></p>

Free to use. Please keep the credit line and link to FlaglerDave.com.

What today's rate means for the payment

The 30-year rate turned into a monthly payment, now vs. a year ago.

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What today's mortgage rate means for the payment: at 7.32%, every $100,000 borrowed is about $687 a month in principal and interest, vs. $612 a year ago at 6.19%. Want to see your own numbers? Message me.

Source: https://flaglerdave.com/share/

For your website or newsletter

<a href="https://flaglerdave.com/share/#rates-and-payments"><img src="https://flaglerdave.com/share/2026-09/rates-and-payments.png" alt="What today&#x27;s rate means for the payment, September 2026" width="1080" height="1080" style="max-width:100%;height:auto"></a>
<p style="font-size:13px">Data &amp; explainer: <a href="https://flaglerdave.com/share/">FlaglerDave.com</a></p>

Free to use. Please keep the credit line and link to FlaglerDave.com.

For team meetings and client talks

Use them in your own meetings and client conversations

Every graphic here doubles as a one-page handout. Print one for a team meeting, slide it across the table at a listing appointment, or pull it up on your phone when a buyer asks, “Is now a good time?” Each one explains a single idea in plain words, with the source and month right on it.

Team or office meetings: walk through “How to read this market” and “What months of supply means” together
Listing appointments: “Pricing in a slower market” helps a seller see why the first price matters
Buyer consultations: “What today’s rate means for the payment” and the “First-time buyer cost checklist” answer the money questions

Dave Petkovsek

Real Estate Broker & Instructor. Florida Realtors Staff Faculty and FREC-licensed real estate instructor. 30+ years in real estate.

Questions about the numbers? 386-627-3182 or dave@realtyexchangefl.com

Realty Exchange

Sources and methods

Florida Realtors, Monthly Market Detail, September 2026 (released Oct 16, 2026) · www.floridarealtors.org
National Association of Realtors, Existing-Home Sales, September 2026 (released Oct 13, 2026) · www.nar.realtor
Realtor.com Economic Research, monthly housing inventory data, September 2026 · www.realtor.com
Freddie Mac Primary Mortgage Market Survey, 30-year fixed, Oct 22, 2026 · www.freddiemac.com
Florida Statutes 718.503 (resale condo documents and cancellation), 553.899 (milestone inspections), 201.08 and 199.133 (mortgage taxes), 196.011 (homestead) · www.leg.state.fl.us

Florida numbers are statewide; local markets can be very different. Florida Realtors’ months of supply is homes for sale divided by average monthly sales over the past 12 months. For Flagler, Volusia, St. Johns and Putnam numbers, see The Market Desk.

Common questions

Can I put my own logo and name on these graphics?

Yes. That's the idea. They have no logo on them so any agent in Florida can use them. There's open space at the bottom left of each one for your name, your brokerage and your logo. Please keep the small credit line and link to FlaglerDave.com.

Do I need to add my brokerage name?

Yes. When you post one, you are the advertiser. Florida's advertising rule (61J2-10.025, Florida Administrative Code) says your ads must show your brokerage's registered name, and online, it has to sit next to your contact information. Follow your own brokerage's marketing rules too.

How often are they updated?

Every month, a few days after Florida Realtors releases the statewide numbers (usually mid-month). Each graphic shows the month its numbers come from, so check the date before you post.

Can I use them on my website, blog or newsletter?

Yes. Under each graphic there's a ready-made snippet for your website or newsletter that shows the image with the credit link. Please keep the link to FlaglerDave.com.

Are they Fair Housing safe?

They describe the market and the homes, never the people who live in them, and they don't point anyone toward or away from any area. If you add your own words, keep to the same rule.

Where do the numbers come from?

Florida Realtors (statewide sales, prices and supply), the National Association of Realtors (U.S. numbers), Realtor.com Economic Research (homes for sale, days on market, price cuts) and Freddie Mac (mortgage rates). Every graphic names its sources and the month.

Dave Petkovsek, Real Estate Broker & Instructor, Realty Exchange, 300 Palm Coast Pkwy NE, Palm Coast, FL 32137, 386-627-3182. The graphics on this page are free to use with credit to FlaglerDave.com. The numbers come from the sources named on each graphic and are believed accurate but not guaranteed; check the month before you post. We welcome every person and follow all fair housing and equal opportunity laws.